THE truth:
La Croix die-hards (AND haters) disagree on the brand’s pronunciation.
Some say La Croix, some say “La Qua”
THE idea:
ANYTHiNG or anyone can be “fancy” with the right attitude
THE SOLUTION:
RELEASE LIMITED EDITION “LA QUA” PACKAGING DURING NYFW
OUT OF HOUSE
SOCIAl
CELEBRITY INSTAGRAM CAROUSEL
BEFORE AND AFTER LA QUA
←
CELEBRITY FANCY NAME POSTS
→
ACTIVATION / SOCIAL VIDEO
WHAT’S FANCIER THAN FASHION WEEK?
‘LA QUA’ TAKES FASHION FANS OFF THE STREET AND GIVES THEM A CHANCE TO WALK THE RUNWAY (WITH THE HELP OF FASHION ICON EMMA CHAMBERLAIN)
MOODBOARD
